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April 8, 2021
How the digital world changed what defines a great logoWhat made Logos simplify so radically in the digital era? Why great designers start to minimise logos for goodRead more
April 6, 2021
What are brandable names? Indiebrands' guide to picking a name that's catchyWhat is the idea behind picking a name like "adidas" or "google"? And why didn't they pick a "dictionary word"?Read more
April 2, 2021